The Canadian Language Industry Association's (formerly AILIA) members and Executive Committee have always been very clear about their desire to assume the responsibility of guiding the actions of Canada’s language industry network, through the close cooperation of various types of stakeholders in the sector, be the decision makers, business owners, heads of professional and business associations, or representatives from the public sector and education.
Robin Ayoub is an accomplished Senior Executive with more than 30 years of success across the technology, professional services, and localization industries. Leveraging extensive experience as a strategic marketing leader with a track record for delivering increased revenue, market share and profitability. Robin’s broad areas of expertise include sales process, marketing strategy, IT, business development, CRM, customer acquisition, business planning, start-ups, competitive analysis, project management, custom content solutions, application development, and B2B.
Throughout his executive career, Mr. Ayoub has held leadership positions at companies including Lionbridge, CLS Lexi-tech Ltd., and Innovatia. As VP of Sales with localization and language services provider Lionbridge since 2015 and GM since July 2017, he has grown revenue substantially. He is also VP of Business Development & Sales for translation and linguistic services provider CLS Lexi-tech since 2003, where he was recruited to execute strategic marketing plans and has increased regional and global market sales. He previously spent two years as Director of Sales and Business Development with IT services and knowledge management company Innovatia where he launched a new product and grew revenue. This was preceded by seven years in Sales with Aliant/NBTel and two concurrent years and as a Senior Account Manager with Empowered Networks.
Robin holds a BASc in Computer Science from Lebanese University and completed the Executive Development Program in Leadership at IVEY Business School.
Peter has over 12 years of progressive management experience in languages services with a focus on streamlining processes, implementations, and operations management. His business and functional knowledge of and the depth of skills in the area of business process analysis have enabled him to successfully lead Exacta on large scale implementation of interpreting services across Canada in support of customer requirements. Peter has over 15 years of experience in lean manufacturing prior to joining Exacta which has given him a first-hand understanding of the day-to-day issues faced by organizations, and the perspective necessary to assist clients when it comes to delivery of services. Peter’s formal education consists of Bachelor’s of Science degree in Psychology and Masters of Business Administration degree focusing on Manufacturing and Technology.
Maryse M. Benhoff is the President of BG Communications International Inc., a leading translation services provider headquartered in Montréal, Canada. She is recognized for being a pioneer in translation standardization and for championing the advancement of women in business.
Her lengthy and impressive track record in translation standards began in 2003 with her appointment as Canada's official representative to the Comité européen de normalisation (CEN Committee) during the development of the European translation standard.
In 2007, bringing her European experience back to Canada, she served on the Canadian General Standards Board (CGSB) where she was mandated to develop a National Standard for Canada's corporate translation sector (CAN/CGSB 131.10).
In 2009, she joined the Canadian team to ISO TC 37/SC 5 and became its Chairperson in 2014, position that she holds concurrently with her role as International Committee Manager of ISO TC37/SC2. Both of these positions had previously been held by the federal government of Canada since 1975. In January 2018, she was elected as the International Chair of ISO's TC37/SC5 for a six-year mandate (2018-2023).
Since 2009, Ms. Benhoff also serves on the Board of Directors of Canada's national Language Industry Association (AILIA). She is Chair of the AILIA Standards Committee, which oversees the revision of CGSB 131.10. In 2019, she was nominated by AILIA to sit on the Industry Advisory Committee on Neural Machine Translation established by the Translation Bureau of Canada, composed of some of the most prominent language industry experts in the country.
She has been a member of the Women Presidents' Organization since 2007 and WBE Canada (Women Business Enterprises Canada Council) since 2009. She was nominated to the Supplier Advisory Committee within WBE Canada in 2019 and was elected its Chair in 2020.
A thought-leader and industry insider, Ms. Benhoff also sits on the Translation Programming Committee at McGill University with a view to shape curricula and course content to align new professionals with market demands.
Charles Lesperance is President and CEO of OXO Innovation and Communications Transcript, two LSPs headquartered in Montreal. A lawyer by training and a member of the Quebec Bar, Charles discovered a passion for helping companies go global when he worked in international tax law at KPMG. Having co-founded OXO Translations in Montreal in 2013, he now channels this passion into helping clients communicate across borders and expanding OXO’s own frontiers. Charles plays an important role in decision-making for the company and is responsible for implementing its vision, overseeing operations, managing key accounts and developing new markets. Charles led OXO’s 2018 merger with the Brazilian company Ccaps and its 2019 acquisition of Communications Transcript and continues to seek opportunities for growth.
Lola has a degree with a specialization in English-Spanish translation.
Lola has been involved in the translation field for over 30 years; since 1997, she has been the Director of Multi-Languages Corporation.
She served as a member of the Board of Directors of the Healthcare Interpretation Network (HIN) where she led the project to create the national standards of Canada for Community Interpreting (NSGCIS).
She was voting member of the technical Committee of the Canadian General Standards Board that created the Canadian national translation service standards CAN CGSB 131.10-2008. She participated on its reaffirmation in 2017.
She won the Language Industry Association (AILIA) National Award for Outstanding Contribution to the translation sector.
Among other roles, Lola served as the President of the International Medical Interpreters Association (IMIA), delegate to FIT North America, member of the ASTM F43 Committee on Language Services, member of the Board of Directors of the International Network on Terminology TermNet.
Lola published a book in collaboration with Dr. Alan Melby “Almost Everything You Ever Wanted to Know About Translation” and a book in collaboration with Professor Helen Campbell “How to get it right when contracting Conference Interpreting services”.
Presently, she is a member of the Board of Directors and Past-President of the Language Industry Association of Canada (AILIA). Lola has been a member of the Canadian Advisory Committee to ISO TC37 since 2007 where she participates as an expert delegate to create international standards for translation and interpreting and is the current President of the Ontario Council on Community Interpreting (OCCI).
Throughout his career, Paul has held a long list of executive positions in translation and interpreting-industry associations. His knowledge and commitment have been instrumental in moving the industry forward for the benefit of all stakeholders.
Paul continues to stay at the forefront of the industry and is currently a Steering Committee Member of the Canadian Coalition on Community Interpreting (CCCI) and the Ontario Coalition on Community Interpreting (OCCI).
Paul's contributions are in vision-setting and crafting of the official strategic and tactical plans that will satisfy a balanced representation of industry stakeholders. Coalition participants include interpreting-service providers (commercial and not-for-profit), training organizations (colleges and community based), purchasers from different sectors (government, health, legal, social services), and interpreter associations.
Nations Translation Group
Industry Leader & CEO at Nations Translation Group (Nations) with over 25 years of experience, enabling competitive business strategies to enterprises where content & marcom play a key role.Throughout a successful career, with extensive experience in the language industry, André has held leading positions in business development at Lionbridge, CLS Lexi-tech, TransPerfect and TRSB, now CEO at Nations.
At Nations, André is leading the company to greater successes, a new era of innovating and evolution, with a strategic business expansion plan to transform, grow and invest in further development of new capabilities and technological solutions, providing high quality, professional linguistic services along with exceptional client experience.
In addition, André has been a board member since 2017. He has chaired the Communication Committee and the Advisory Board. In 2022, André began serving as a member of the technical committee reviewing the CGSB131.10 Translation Services Standard.
Sharon Steinberg has worked in the translation industry for more than 25 years. She was the Vice President Operations/Co-Owner of HSN Linguistic Services Ltd., a prominent Ottawa-based multilingual translation provider
In 2001, HSN was acquired by Lexi-tech International Inc., at the time, Canada’s largest private service language provider. Sharon was appointed to the position of Director of Operations for Lexi-tech International Inc.’s Toronto office. In 2009 Lexi-tech was acquired by CLS Communication, combining to create one of the world’s largest LSP with 19 offices throughout North America, Europe and Asia. Under Sharon’s leadership, the CLS Lexi-tech Toronto office grew from a sales office to become CLS Lexi-tech’s multilingual centre of excellence, while also managing the CLS New York Office (2014-15). In 2016, Sharon transitioned into a new role as Director of Translation at All Languages Inc. In 2017, she became Director, Multilingual Services for the Megalexis Group.
Sharon has retired but remains on the Board as a valuable Advisor.
A creative, strategic thinker & process and performance improvement leader, Kim Pines is a senior executive with progressive experience in the language service industry. Having studied business administration and marketing, she has a customer-focused background and in-depth knowledge of the consumer packaged goods and marketing/advertising industries in Canada.
Kim has been in the language business for over 35 years, and has been the President of Translations.CA for over 32 years. Kim has created a language services company specialized in corporate communications with best in class service.
A member of the Board of Directors since 2012 and Treasurer (2014-2019), Kim was Chair of Communication which included the creation of the Association's newsletter, website development and social media activity. In 2017, Kim was an Expert Member of CGSB131.10 Translation Services Standard Technical Committee. Remaining on the Board as an Honorary Member, Kim became the Treasurer and part of the Executive Committee again in 2022.